I'm Alex Chen — a freelance product designer with 8+ years crafting intuitive digital products for startups, scale-ups, and forward-thinking brands.
Redesigned a 12-step onboarding flow into a streamlined 4-screen experience. The result: a 47% drop in drop-off rate and a 31% increase in completed registrations within the first quarter post-launch.
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Led end-to-end UX and UI for a data analytics dashboard used by 10,000+ enterprise teams. Introduced a component library that cut dev handoff time by 40% and unified product visual language across 6 surfaces.
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Designed the investment portfolio feature for a fintech app with 2M+ users. Collaborated with engineers and PMs across 3 time zones, shipping a 0→1 feature in 10 weeks from first sketch to App Store release.
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Shaped the product identity and interaction model for an AI writing assistant. Conducted 24 user interviews and 3 rounds of prototype testing, translating complex AI outputs into a calm, confidence-inspiring interface.
Read Case StudyAlex has a rare combination of sharp design instincts and the ability to communicate complex decisions to both engineers and executives. She shipped our onboarding redesign faster than we expected — and the numbers speak for themselves.
Working with Alex felt like having a senior design director embedded in our team. She pushed back when ideas didn't serve the user, brought creative solutions we hadn't considered, and delivered polished work every sprint.
I ground every design decision in real user insight — from discovery interviews and usability tests to heatmaps and funnel analysis.
From fuzzy problem statements to pixel-perfect Figma files and developer-ready specs — I cover the full design lifecycle.
I build scalable component libraries that keep your product consistent as it grows and reduce engineering overhead.
I embed naturally with cross-functional teams, joining standups, writing clear docs, and keeping stakeholders aligned.
Based in SF, available across time zones. I work efficiently with distributed teams and communicate proactively.
I respect deadlines. Sprints, milestones, and launch windows — I help teams move fast without sacrificing quality.
Flexible options for teams at every stage — from quick sprints to full-scope product engagements.
$1,200per day
$8,500starting at
$4,800per month
Trusted by Teams at
I take on a limited number of new clients each quarter. If you have a project in mind — or even just a hunch — let's talk and see if we're a good fit.
